WEBSITE
AUDIT
REPORT

Every product on /our-products links to "#" — a dead anchor. There are no individual product pages. Google has nothing to index for any of the 50+ products you manufacture. For every product-specific search term, Master Pipes, Adamjee Durabuilt, and Popular Pipes appear. Asli Punjab Industries does not appear at all. Dealers cannot share a product link. Corporate procurement teams cannot reference a product in a tender. Your product range has no digital existence.

There is no sitemap.xml and no robots.txt file. Google must discover your pages by following links — and is likely missing entire sections including /certificates, /quality-assurance, /price-list, /our-dealers, and /e-catalogue. These are the pages government and corporate buyers look for when evaluating a supplier: your certifications, your quality documentation, your dealer network. They exist on your site. Google does not know they exist.

The homepage title tag reads "Home." Every other major page either has a similarly weak title or shares duplicate descriptions auto-generated from the footer. Google treats pages with missing or duplicated meta data as low-quality duplicate content and suppresses them in rankings. This affects every page of the site simultaneously.

All eight award images on the homepage — including your ISO 9001, ISO 14001, ISO 18001 certifications, PSQCA recognition, CE marking, and awards from the President and Prime Minister of Pakistan — carry the alt text "Lorem ipsum" in the HTML. This placeholder text was never replaced before the site was published. It is visible to any government procurement evaluator, corporate engineering team, or international distributor who inspects the page source. It communicates that the website was not quality-checked before launch and has not been reviewed since.

The footer of every page displays "info@apipk.com." The underlying mailto link sends visitors to "nasim@apipk.com" — a personal email address. Every person who has clicked your email link since the site launched has had their enquiry silently routed to a personal inbox. You have no way of knowing how many business enquiries — from dealers, contractors, corporate buyers, government procurement contacts — have been lost, delayed, or unanswered.

Every navigation "Home" link uses href="/index" instead of href="/". Your homepage is accessible at both apipk.com and apipk.com/index. Google may index both URLs as separate pages, splitting the authority that should be concentrated on one canonical URL. This weakens your homepage rankings and, by association, the rankings of every page that links to it.

When anyone shares any page from apipk.com on WhatsApp, LinkedIn, or Facebook, the preview shows nothing — no image, no title, no description. In Pakistan's B2B market, WhatsApp is the primary channel for business communication. Your dealers, sales team, and customers share links to your site daily. Every one of those shares currently looks like a broken or suspicious link because Open Graph tags are absent from every page.

You hold ISO 9001, ISO 14001, and ISO 18001 simultaneously — a distinction very few Pakistani manufacturers can claim. You hold PSQCA certification, CE marking, and presidential recognition. None of this appears in your Google search results because there is no schema markup anywhere on the site. Adamjee Durabuilt, with a properly marked-up site, may surface certifications as rich snippets in search results — appearing more credible than you, despite inferior credentials.

Some internal links and image URLs use www.apipk.com while the main domain operates as apipk.com without www. This inconsistency creates duplicate content signals, dilutes domain authority, and can cause Google to treat sections of your site as belonging to a conflicting, separate property.

The About Us page — the page corporate and government buyers read when evaluating you as a supplier — contains: "aproprietorship," "bacem," "Prived Limited," "Manufactureres," and the founder's name spelled as both "Bachir" and "Bashir" on the same page. These errors have been visible to every visitor to your website since launch and are incompatible with the professional image API has built across six decades of business.

Four standard security headers are absent: Content-Security-Policy, X-Frame-Options, Strict-Transport-Security, and Referrer-Policy. Beyond direct technical exposure, enterprise IT security policies at large corporate clients and government procurement portals may automatically flag your site as insufficiently secure, blocking their employees from accessing it during supplier evaluation. This is invisible to you and undetectable without testing.

The product verification system — anti-counterfeiting technology no competitor has matched — is one of your most sophisticated differentiators. The Android and iOS app badges displayed in the footer link to no live app store listings. To any visitor who tries to click them, the system appears to have been launched and then discontinued. This actively undermines one of your strongest competitive advantages.

There is no Google Analytics, GA4, or Google Tag Manager on apipk.com. You have no data on how many people visit, where they come from, what they read, how long they stay, or what they click. Every decision about this website — including whether the fixes in this report are working — is currently being made with no evidence whatsoever. KualitySoft will install analytics on day one so every change is measured from a recorded baseline.

The contact form has a Name field, Subject dropdown, and Message field — but no email input. There is no mechanism to reply to a submission because no reply address is captured. There is also no confirmation shown after submission, so visitors cannot tell whether their message was sent or lost.

The newsletter form displays a Subscribe button with no visible email input and produces no response when clicked. A functioning newsletter is a direct, algorithm-independent communication channel to your dealer and contractor network — one no social platform or search algorithm can take away from you. It currently does nothing.